A question that always comes up when we present Anou is, “Can people within Morocco buy from the site?” Unfortunately, our answer has always been no. But starting today, we’ve changed this. You can now purchase products from the Anou community from within Morocco!
All you have to do is is click on any product page and you will now see the price in US Dollars with shipping to the US and Europe AND the price in Moroccan Dirhams with shipping within Morocco. If you want to purchase a product, just send us an e-mail at firstname.lastname@example.org (English, French, or Arabic), we’ll explain the options of payment, and then the artisan will send your order directly to your address in Morocco.
This is an exciting and necessary change for Anou for many reasons.
One reason is because demand for Moroccan products is highest amongst the expat community. And while expats have access to local medinas, they’ve continually expressed to us the desire to buy through Anou so they could know their money was going straight to the artisan in a transparent manner.
A second reason is that it helps Anou create more trust amongst its customers. When customers see prices on Anou that are much more expensive than in the medina, they incorrectly assume it is Anou marking up the prices rather than the fact that Anou’s prices include shipping to the U.S. and Europe. With this feature, all customers will know just how much it would cost to buy in Morocco and abroad — an important piece of information that is essential for Anou’s transparency.
The third reason is that while we expect to see continued sales from international markets, we believe that the market with the biggest potential is the Moroccan market. While this might surprise some, the demand for artisanal products is growing in Morocco. As more and more Moroccans work to promote the preservation of their valuable culture, the pendulum is beginning to swing back. As a result, we expect that Anou’s artisans will begin to ship the majority of their online sales via Anou to customers in Morocco within 5 to 10 years. If you find this unbelievable, then you might be also surprised to learn that the Moroccan Ministry of Handicraft cites that as of today only 8% of all Moroccan artisan sales are exports.
While we’ve only released this feature in the past 24 hours, a cooperative has already made a sale to Marrakech. So if you’re in Morocco and you want to support artisans directly, what are you waiting for?