The cover of the new Lonely Planet Guidebook features a man in front of an imposing wall of Moroccan ceramics. The artisan-focused photo is fitting because Anou and its community of artisans have been prominently featured in the guidebook!
In order to change the market so it works for artisans rather than against them starts with educating tourists of the positive and negative effects their purchases can have in the lives of the artisans. There aren’t many better ways to reach this group of very important buyers than through the Lonely Planet. We’re incredibly excited to have such a significant endorsement of the work that many artisans have contributed to over the past two years.
Read what Lonely Planet wrote about Anou:
“Inhabitants in Aït Bougomez [where Anou began] are a surprisingly resourceful bunch, note the launch of Anou (www.theanou.com) a new artisan managed online platform that enables illiterate artisans to sell their work independently.
Unlike Etsy or Ebay the resource isn’t open to anyone but is limited to locally-recognised artisans peer-verified by Anou’s leadership team, the benchmark being the quality of the products produced and the motivation of the artisans to expand and develop their product line.
Anou then assists approved artisans in creating a profile page with a biography of each member, photographs of their studio and tools and GPS coordinates of their workshops. Each piece produced is subsequently approved by Anou’s administration team before being posted to the site, ensuring that every product on the site is exactly the item that will be shipped to you. When products sell artisans are alerted by an SMS from Anou and pop the purchased item in the post and, voilà, in two to three weeks your new handcrafted carpet/bag/sculpture will arrive on your doorstep.
It’s a great resource for travellers as Anou’s primary buyers so far are conscientious tourists keen to ensure that they are buying direct from artisans. At the time of writing there were 200 artisans on the site and 35 cooperatives and associations now extending well beyond Aït Bougomez across the whole country.”
The guidebook hits shelves on August 4th or you can buy their e-book online now on Lonely Planet’s online store!