The Common Thread Exhibition Launch!

On Wednesday evening at Design Junction’s VIP and Press opening, the British Council and Anou’s artisan leaders launched the Common Thread Exhibition! The launch kicks off the third part of the British Council and Anou’s Common Thread project. The British Council flew all the artisan leaders to London just in time for the launch. The artisans knew their rugs would be on display but were kept in the dark as to the final design of the exhibition. Needless to say they were shocked to find their rugs amazingly displayed in the middle of a bustling festival!

Anou's artisan leaders after finding their rugs on display!

Anou’s artisan leaders after finding their rugs on display!

The exhibition, in line with the Common Thread project, places its focus on the artisans leaders and their personal stories that inspired all their designs. The feedback so far has been outstanding. Many VIP and press visitors noted that in a festival of designers talking about the obscure artisans they source from, it was refreshing to learn about and see the artisans who made the products on display. And of course, many of visitors were in disbelief when they found out that the artisans designed the rugs themselves while working with designer Sabrina Kraus Lopez.

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Each of the rugs the artisans designed will be on sale throughout the Design Junction event. To order one, just go to our Common Thread page at www.theanou.com/commonthread. The first person to buy a rug will be receive the rug on display, orders after that will be custom made and shipped from Morocco. All revenue from the sales will go directly into the artisan community!

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The exhibition was the result of many months of hard work by the British Council as well as Moira and Kieren of the Faculty, who designed the exhibition. We can’t thank all the individuals and organizations behind making the Common Thread exhibition a reality!

To see more pictures of the exhibition, take a look at our Facebook album of the launch! 

Come See the Common Thread Exhibition In London!

Common ThreadLast week, all the artisan leaders completed their rugs they designed during part one of the Common Thread project and shipped them to London. The rugs will be the centerpiece of the Common Thread exhibition, which will detail the design process the artisans used creating their rugs during the project.

We got a sneak peak of the exhibition designed by Moira and Kieren of the Faculty and it looks outstanding! More excitingly, all of Anou’s artisan leaders will be making appearances at the exhibition to answer any questions you have about the Common Thread project and the Anou community. If you’re in London, we’d love to see you in person!

Here’s everything that you need to know if you’re in the area! 

  • The Common Thread Exhibition will take place at Design Junction from September 17th-21st. Anou’s artisan leaders will be present at the exhibition on the 17th from 4-6pm. All days are free and open to the general public, the 17th however requires registration in advance (register here)!
  • On the 21st at 12pm , the leaders will be taking part in a panel at the Design Junction. Admission to the panel is free and open to the public!
  • Design Junction is located at 21-31 New Oxford Street and is within a short walk from the British Museum. Here’s a map.
  • Learn more about the London Design Festival and Design Junction.

As always, send us an e-mail at hello@theanou.com if you have any other questions! We’ll look forward to seeing many of you there!

Want a Custom Made Rug or Craft? Learn How With Anou!

Custom orders on TheAnou.com are easy. All you have to do is find any product that you love on the site and look for the “Request Custom Order” on any product page.

Request Custom Order Anou

You’ll be given the option to change the dimension or the quantity of the item. The site will then use the prices the artisan has listed on their store to provide you with an estimate. (NOTE: The estimates for currently listed products are accurate. Previously made products may have updated prices — we’ll let you know if this is the case.)

Tip #1: When changing quantity, the site will automatically calculate bundled shipping savings for you! For example, ordering two items will likely cost less than just one due to savings in shipping. Note: This only applies when purchasing from the same association/cooperative.

Once you perfect your custom order, enter in your e-mail and submit the request.  Anou’s community supporter will follow up with you to confirm your order and answer any questions you have. If all is good, the community supporter will submit your request to the artisan who will then provide their official quote. If the artisan’s quote is different than the estimate we provided, we’ll let you know and you can confirm whether you’d like to proceed with the order or not.

If you’re happy with the artisan’s official quote, we’ll ask that you provide the full payment upfront via a Paypal invoice. TheAnou.com will hold your payment as a deposit until the artisan completes the order.

Tip #2: If you’re in Morocco, you can send the payment directly to our account at any Moroccan Post Office so you don’t have to pay any credit card/Paypal fees!

Once the artisans begin we will provide you with weekly updates on the status of your custom order via e-mail. The artisan will do his or her best to take progress photos as they make your custom order request and we’ll e-mail you when they are submitted.

Tip #3: Artisans add progress photos via the community’s Instagram account. Follow the community’s account if you want to the progress photos as soon as they are posted!

Once the artisan finishes the custom order, they will post the item on their store on TheAnou.com for you to review. If you’re happy with the custom order the artisan will send it directly to you! If there is a problem with the order, we’ll promptly refund you your order!

Custom Orders for Products Not on Anou

If you have an item that you’d love to have but isn’t listed on Anou, we might be able to help. Send us an image or description of what you would like at hello@theanou.com. Anou’s community supporter will see if the the design matches up with any existing cooperatives skill sets, designs and/or materials. If there is a match, we’ll submit it to the artisan and get a quote.

Keep in mind that artisans do not create copies of images submitted from other websites. Depending on the situation, we may forward images to artisans so they can serve as inspiration for a new product, but we will never ask an artisan to recreate an item unless it is something that they designed.

Tip #4: Have a product idea that you’d love to see on TheAnou.com? Add it to the community’s Pinterest research board! All items listed on the community’s board serve as inspiration for future products.

Read more about custom orders on Anou: 

Making Custom Orders Work For You And Artisans

The Perils and Promise of Artisan Custom Orders

Common Thread (Part 2): In Sabrina’s Words

The core experience of the Common Thread project is rooted in collaboration, understanding and the exchange of ideas. After the completion of the design workshop led by Sabrina Kraus Lopez (www.sabrinakrauslopez.com), Sabrina accompanied Rabha Akkaoui back to Tounfite where she stayed for three weeks working and living alongside the women of Cooperative Chorouk (www.theanou.com/store/3). In this album, Sabrina reflects on her experiences through pictures taken throughout the three weeks.

 

 

“It is hard to believe that this small mud hut sandwiched in this incredible landscape will now be my workspace for the next three weeks.”

Cooperative Chorouk, Anou Community, Moroccan Craft, Moroccan Artisans

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans

 

 

“The first few days at the cooperative consisted of me staring at the women weave, trying to take in all their movements in order to understand how their looms worked. Once we set up my loom I was ready and excited to begin weaving my own rug.”

Cooperative Chorouk, Anou Community, Fatima Haddu,  Moroccan Craft, Moroccan Artisans

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Looms, Moroccan Weaving, Moroccan Artisans

 

 

 

“At the moment when the women and I realize that I have been weaving, unaccompanied and successfully for the last 30 minutes, there is a loud applause, as only now have I finally earned my place in this remote village cooperative!”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans , Sabrina Kraus Lopez

 

 

 

“There are two other looms in the Chorouk Cooperative, each carefully shared and cared for by ten women, each of whom can be found preparing, cleaning and spinning wool for weaving, but most importantly, laughing and telling stories.”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Designer Sabrina Kraus Lopez

 

 

 

“I was taken by the individual artisans themselves and their situations, sometimes funny, sad and occasionally touching; each of them has a story to tell.”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Flatweave, Hanbel

 

 

 

“From collecting and spinning the wool, to picking and hand dying the yarn, it soon became clear to me that for the artisans this is not simply a livelihood but rather an intrinsic part of their culture and everyday life.”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel, Family

 

 

 

“Intensely proud of their heritage and traditions, the Amazigh believe that these carpets have been crucial in keeping their cultures alive. Even today, some tribal women still carry these symbols and motifs tattooed on to their foreheads, chins and arms, in days gone by this would have distinguished them during times of war.”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel, Fatima Haddu

 

 

 

“After two weeks, I begin to feel settled in Tounfite. Every morning I wake up to Rabha’s amazing mint tea and breakfast, all of which is loaded with sugar to get me through each day of weaving.”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel, Design Explore, Moroccan Food, Moroccan Cooking

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel, Design Explore, Moroccan Food, Moroccan Cooking

 

 

 

“Later, I finally know how to ask for bread, water, phone credit and make it to the closest store on my own. I also know that the Hamam is one of the best things in town and that Sundays at the souq are priceless.”

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel, Design Explore, Moroccan Food, Moroccan Cooking, Tounfite Souq, Tounfite Market

Cooperative Chorouk, Anou Community, Tounfite,  Moroccan Craft, Moroccan Artisans, Fatima Haddu, Flatweave, Hanbel, Design Explore, Moroccan Food, Moroccan Cooking, Tounfite Market, Tounfite Souq

 

 

 

“At the end of my time in Morocco, I have learnt how to say “Hello”, “thank you” and “I am full”, in Amazigh. I am also now familiar with sleeping on layered carpets, having bucket showers and eating with my hands at almost every meal. However, it is exactly these new experiences, sharing of cultures and most of all friendships that I will miss most and what makes collaborations like this so special.”

Anou, Family, Community

Sabrina Kraus Lopez, Rabha Akkaoui, Common Thread, Design Explore, Design Junction, London Design Festival

 

Are you a retailer? Want to support the artisan community in Morocco?

Through Anou’s online store, you can expand your business all while making a real impact in the lives of artisans across Morocco. Learn more about the exclusive benefits of becoming an Anou retail partner.

Exclusive Benefits of Becoming an Anou Retail Partner

Bundled Shipments Multiple orders from the same association/cooperative can be bundled into one shipment to reduce the listed Anou price anywhere from 9-60%. Anou’s artisan leaders will provide added support for your orders to ensure that you get the cheapest (or fastest) shipping option for you!

 White Labeling Create added value for your products by white labeling all of Anou’s information and pictures for each product on your own marketing collateral.

Invoicing Select the products you want to purchase and pay via a single digital invoice.

Order Support Anou’s artisan team can provide added support throughout the custom order process or larger orders for added peace of mind.

 Meet Artisans In Person If you have plans to travel to Morocco, Anou’s artisan team can help arrange your next visit and provide you with on the ground support.

Exclusive Shipping Rates Anou has been able to negotiate reduced shipping costs via DHL and we pass these savings on to you!

Alternative Payment Options You can pay via multiple payment options, even via Transferwise (www.transferwise.com), which can reduce the listed price substantially.

Why Source Products Through Anou?

 Artisan Verification Nobody knows artisans better than artisans themselves. Artisan leaders in Anou’s community travel to the village or workshop of each artisan on Anou to ensure that they are the ones who make the products they sell. Learn More.

Know Who Made It Every product purchased on Anou is tagged with information about the artisan who made it. You can now confidently tell your customers exactly where a product came from and the story behind it.

Transparency Through Anou’s innovative technology, your payment will go directly to the artisan who made it and not the hands of middlemen or other organizations. Learn More.

Artisan Owned  Anou is a registered cooperative in Morocco whose board is entirely comprised of top performing artisans that use Anou. All decisions regarding Anou are made by the artisan board and all profit (which comes from a ~6% fee from each sale) is reinvested into the artisan community.

Artisan Managed  All the operations of Anou, with the exception of customer service, is handled by the artisans themselves. From trainings, to follow up visits, to troubleshooting, stand out artisans in the Anou community fulfill all the core operations of the site. This provides artisans with the opportunity to gain advance skills and work outside of their cooperative, which they can reinvest back into their local communities. Learn more. 

 

Frequently Asked Questions

Does TheAnou.com offer wholesale pricing? TheAnou.com itself does not offer wholesale pricing because we have no control over the prices artisans set for their products.  However, some artisans have provided discounts to customers buying in bulk. If you see an item that you would like to purchase in bulk, submit a custom order request and select the quantity that you want (or if you have something more specific in mind, e-mail us at Hello@theanou.com). The artisans will submit their price for the order, which may or may not include a discount.  TheAnou.com will calculate the estimated shipping cost for your request and combine it with the artisan’s price. Note that bundled shipping products can make items cheaper than a wholesale discount.

I would like to purchase from artisans I know, but they do not use TheAnou.com. Can the artisans I know join the Anou community? Of course! As a retailer, you should encourage any artisans not within the community to join so they can benefit from being a part of the Anou community and so you can be assured that your money is going to the artisans transparently.

There are three requirements to join the community and sell on Anou’s online store. First, the artisans must make the products they sell. Second, they must be motivated to sell their work independently.  Three, they must agree to use TheAnou.com’s transparency tools. If they meet these requirements, all they have to do is reach out to an Anou artisan leader and let them know they are interested. They will then be added to the artisan leaders’ training list.

How Do I Clean My Moroccan Rug?

When we were first asked how to clean and take care of Moroccan rugs, we simply asked the artisans who made them. “Well,” they said, “every month or so just take the rug outside and shake it, rinse it off in the river, then place it over a small shrub to let it dry.” This works so amazingly well that artisans have been doing this for centuries.

But what do you do if you don’t have a fresh, mountain spring-fed river in your backyard, much less in your apartment in New York? The answer, like many things when it comes to best care practices, is preventative care.

Preventative Care

Preventative care doesn’t mean you have to tackle anyone who wants to walk on your rug or hang it up on a wall so it is never touched. In fact, it’s kind of the opposite. What surprises many customers is that it isn’t exactly heavy foot traffic that ruins a rug, it’s the dirt that accumulates and embeds itself in the rug over time as a result of the foot traffic. On a micro level, dirt shreds the fibers of the rug and causes it to degenerate over time. The longer the dirt is left in the rug, the deeper it becomes embedded, which exponentially increases the damage.

The key then is to regularly clean your rug so dirt doesn’t have time to make your rug its home. The easiest way to do this is to take your rug outside and shake it out at least once a week. As the artisans always suggest, shaking out the rug frequently is their go-to technique and is a large reason why the rugs they keep in their homes last decades. If this is impractical, you can clean the rug on a weekly basis with a canister vacuum side to side (not end-to-end) with the beater bear set high. This can be equally if not more effective than shaking out a rug. Combining these techniques on a routine basis is ideal.

What Else Can You Do?

All this said, a small amount of dirt can sometimes be unavoidable. As such, investing in a rug pad can go a long way in preserving your rug even if some dirt gets through. A rug pad is perfect to add a bit more cushion and can prevent people from slipping, particularly if you are placing it on a hardwood floor. Further, a rug pad reduces friction on the bottom on the rug and the surface it is on preventing wear over time. The often unknown benefit is that with less friction with a rug pad blunts the detrimental effects of dirt if it makes it to the bottom of the rug. Rug pads that we would most recommend are ones that are mix between felt (for softness) and rubber (to prevent slipping) like this rug pad listed on Amazon. If you are not planning on placing the rug on a hard wood floor, a simple felt rug pad may be sufficient.

In a worst case scenario, enough dirt could lead to breaking fibers and the rug could start to shed. This should not to be confused with shedding on a new rug, which is normal and can vary depending on the wool that was used to make your rug. You can read more about this on our blog post about wool. While we dive into wool shedding at length on the aforementioned blog post, we always recommend a rug rake to manage shedding without damaging the rug. Again, read our blog on wool to learn more.

Professional Cleaner?

After several years though, we recommend getting the rug properly washed, particularly if you have pets in your home. Do a quick Google search and you’ll find a lot of advice on DIY rug washing. We simply can’t endorse many of these simply because each rug is unique. With rugs from the Anou community, all new rugs are dyed in house using non toxic dyes. Best part, we use the best quality dyes that can withstand hot soapy water up to 140 degrees without any bleeding. So if you need to blot out a spill, you never have to worry about bleeding. Rugs from unknown sources may bleed on contact with any water, cold or warm. Ultimately,  it’s best to protect the investment you made in your rug  by taking it to a professional cleaner who can dial up the perfect way to wash your rug to make it new again and ensure it lasts.

When we looked for a professional cleaner to recommend, we tried to find someone who was truly passionate about what they do. It didn’t take us long to find Lisa at RugChick, who has an amazing blog about rug care and maintenance. No really, the blog is so good that it landed her in the New York Times. Lisa, who runs trainings for professional rug cleaners, personally knows an extensive network of cleaners and has an extensive list of cleaners she endorses and we are certain you can find one near your home. Take a look at her endorsed rug cleaning directory.

Lastly, for any questions that this entry doesn’t answer e-mail us or take a look at Lisa’s blog. Here are some of our favorite posts of hers:

Buying Rugs: Tips for the Nervous Rug Shopper

Shag Rugs: What You Need to Know

How Do I Vacuum My Rug?

Moths, Bugs and Rugs: What You Need to Know

Pottery Barn: Rugs to Run From

Does the Anou Community Ship To Australia?

Australia, Shipping to Australia, Shipping Costs to Australia

Cooperative Lfarah (http://www.theanou.com/store/55) ships another rug to Australia!

Yes! In fact, artisans that use TheAnou.com to sell their work frequently fulfill orders from Australia. In terms of sales volume, Australia is second only to the United States in orders that the Anou community receives.

Right now, the prices artisans list on TheAnou.com include shipping to the United States and Europe. In the near future, we’ll ensure that if you’re viewing from Australia, you’ll see prices that include shipping to Australia.

In the meantime, all you have to do is send us (hello@theanou.com) the links of the products that you like and we’ll provide you with the price that includes shipping to Australia.

Here are some other things you might want to know about shipping to Australia:

Shipping costs to Australia are about 2.5-3 times more expensive than shipping to the United States or Europe. So expect a bit of a jump in price.

Shipping times vary, but the average fulfillment time is about three weeks. Orders have arrived faster (10 days) and have sometimes taken longer (5 weeks! Agg!).

The international standard tracking numbers the Moroccan Post Office provides artisans do not work in Australia. We’ve contacted the Australian post about this and they’ve confirmed that standard tracking does not work in their system. Tracking numbers for expedited shipping options (EMS, DHL, FedEx) are the only numbers that work.

Even though tracking numbers do not work, 100% of the items artisans have shipped to Australia arrived safely. If there is ever a problem with a lost order, our partners at the Moroccan Post Office have the means to help us trace it for you.

Do you have any other questions about Morocco, artisans, and Australia? Comment below or write to us at Hello@theanou.com!