Artisan Led Social Media

In a previous blog entry, we noted the popularity of Anou’s Facebook page amongst the artisan community. So much so, our Facebook page has become a better tool for building  Anou’s community than it is at driving direct sales.

The desire to get recognized on the Facebook page by the artisan community has grown so much that Anou’s artisan leaders have been sending me more and more pictures of their cooperative at work or a recent training they completed. As a result, the vast majority of all the images used on the Facebook page are taken by the artisans themselves. Unfortunately, artisan leaders now send me more images than we can post onto Facebook and outstanding pictures sit unseen in my inbox.

One of the greatest challenges we’ve faced with Anou is refining the messaging that artisans not only manage their own online store but also the wider Anou community. As the number of images grow in my inbox, I’ve realized that all the images artisans submit could be our best asset in explaining what Anou is all about.

To address this, we installed a shared Instagram account on the smartphone of each artisan leader at our recent leadership meeting. We instructed the leaders to post as many pictures of them at work, whether at their cooperative or follow up visits with other cooperatives in the coming month. The Instagram account will serve as a live-feed of the artisan community at work. In addition to this, artisan leaders will also post pictures of products of artisans they identified to crowd source whether customers like the potential products or not. This information could eventually provide a more objective means to determine which artisans to train with Anou’s limited budget.

Rabha of Cooperative Chorouk and Kenza of Association Tithrite test out their new Instagram account.

Rabha of Cooperative Chorouk and Kenza of Association Tithrite test out their new Instagram account.

We’ll be piloting this idea for the coming month to see if it gains any traction. If you’re interested in taking part, follow Anou’s artisan leaders as they dive into social media for the first time on their new Instagram account!

3 thoughts on “Artisan Led Social Media

  1. Pingback: Can Artisans Create Jobs? | Anou Blog

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s