The Artisan’s Store

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Artisans Brahim El Mansouri, Mohssine Benjalloun, Rachida Ousbigh, Kenza Oulaghda, Mustapha Chaouai, work with designer Matthew Long to design Anou’s new artisan store in Fes.

We launched Anou many years ago in order to rethink how the craft economy in Morocco should work. What has become increasingly clear since those early days is that to create a craft economy that works for all artisans we would eventually have to rethink the role of retail as well. Now after a year of planning we’re incredibly excited to announce that we will be opening Morocco’s first artisan run store in Fes in early 2020, and then a second store in Marrakech in 2021.

Our vision isn’t just to create another store. In fact, there almost seems to be an inverse correlation between the number of new stores in the old cities of Marrakech and Fes and the number of artisans that still live and work there. Instead, our vision is to create a space that reflects the wider values of The Anou Cooperative and ensure that authentic artisans will always have a place in the increasingly gentrified medinas of Fes and Marrakech. 

To realize this, we are aiming to build a creative space where customers can not only buy products directly from artisans but explore craft first hand and learn about the people, design, materials and processes that go into everything displayed. The space will enable visitors to sign up for workshops with artisans or schedule visits to artisan workshops across the country. Further, the stores will be staffed by artisans from the Anou community because who else would be better to learn about a product than the artisan who made it. 

The store will be directly connected to Anou’s artisan office, so customers can see first hand the work artisans do to make Anou work. The office will be built so that customers and designers can sit down and collaborate with artisans to create new ideas and products. Equally exciting the store will also be connected to Anou’s dye house and yarn shop so that all visitors can see the materials being made first hand while having every color imaginable at their fingertips.

We hope that through the store we will be better able to educate visitors on craft and increase sales for artisans. Similarly, we hope that the store will serve as a live training ground for artisans so that in the near future Anou will be able to send highly capable artisans abroad to run pop up shops and directly communicate with customers no matter what country they are in.  

Ultimately, by pursuing this vision we hope we can create an artisan run store that all artisans are proud to be a part of. We’re excited to have you all on this journey in making this a reality. 

Realizing our upcoming Fes space would not be possible without Cafe Clock. Cafe Clock has provided Anou rooms and the roof of a riad that is currently under renovation. We are also indebted to Matthew Long, a furniture and store designer, who graciously volunteered to help design the space for Anou. 

Over the coming months follow us on Instagram and Facebook as we chart the progress until the opening day of Morocco’s first artisan store. And as always help us spread the word about Anou this holiday season as each purchase not only benefits artisans, but makes visions like this a reality.

Are you a retailer? Want to support the artisan community in Morocco?

Through Anou’s online store, you can expand your business all while making a real impact in the lives of artisans across Morocco. Learn more about the exclusive benefits of becoming an Anou retail partner.

Exclusive Benefits of Becoming an Anou Retail Partner

Bundled Shipments Multiple orders from the same association/cooperative can be bundled into one shipment to reduce the listed Anou price anywhere from 9-60%. Anou’s artisan leaders will provide added support for your orders to ensure that you get the cheapest (or fastest) shipping option for you!

 White Labeling Create added value for your products by white labeling all of Anou’s information and pictures for each product on your own marketing collateral.

Invoicing Select the products you want to purchase and pay via a single digital invoice.

Order Support Anou’s artisan team can provide added support throughout the custom order process or larger orders for added peace of mind.

 Meet Artisans In Person If you have plans to travel to Morocco, Anou’s artisan team can help arrange your next visit and provide you with on the ground support.

Exclusive Shipping Rates Anou has been able to negotiate reduced shipping costs via DHL and we pass these savings on to you!

Alternative Payment Options You can pay via multiple payment options, even via Transferwise (www.transferwise.com), which can reduce the listed price substantially.

Why Source Products Through Anou?

 Artisan Verification Nobody knows artisans better than artisans themselves. Artisan leaders in Anou’s community travel to the village or workshop of each artisan on Anou to ensure that they are the ones who make the products they sell. Learn More.

Know Who Made It Every product purchased on Anou is tagged with information about the artisan who made it. You can now confidently tell your customers exactly where a product came from and the story behind it.

Transparency Through Anou’s innovative technology, your payment will go directly to the artisan who made it and not the hands of middlemen or other organizations. Learn More.

Artisan Owned  Anou is a registered cooperative in Morocco whose board is entirely comprised of top performing artisans that use Anou. All decisions regarding Anou are made by the artisan board and all profit (which comes from a ~6% fee from each sale) is reinvested into the artisan community.

Artisan Managed  All the operations of Anou, with the exception of customer service, is handled by the artisans themselves. From trainings, to follow up visits, to troubleshooting, stand out artisans in the Anou community fulfill all the core operations of the site. This provides artisans with the opportunity to gain advance skills and work outside of their cooperative, which they can reinvest back into their local communities. Learn more. 

 

Frequently Asked Questions

Does TheAnou.com offer wholesale pricing? TheAnou.com itself does not offer wholesale pricing because we have no control over the prices artisans set for their products.  However, some artisans have provided discounts to customers buying in bulk. If you see an item that you would like to purchase in bulk, submit a custom order request and select the quantity that you want (or if you have something more specific in mind, e-mail us at Hello@theanou.com). The artisans will submit their price for the order, which may or may not include a discount.  TheAnou.com will calculate the estimated shipping cost for your request and combine it with the artisan’s price. Note that bundled shipping products can make items cheaper than a wholesale discount.

I would like to purchase from artisans I know, but they do not use TheAnou.com. Can the artisans I know join the Anou community? Of course! As a retailer, you should encourage any artisans not within the community to join so they can benefit from being a part of the Anou community and so you can be assured that your money is going to the artisans transparently.

There are three requirements to join the community and sell on Anou’s online store. First, the artisans must make the products they sell. Second, they must be motivated to sell their work independently.  Three, they must agree to use TheAnou.com’s transparency tools. If they meet these requirements, all they have to do is reach out to an Anou artisan leader and let them know they are interested. They will then be added to the artisan leaders’ training list.