The Artisan Community Just Bought a Building!

Artisan leaders, Anou volunteers, and Moon (the cat) on the ground floor of the four story building we just acquired.

In the beginning of 2020, Cafe Clock, one of the most famous restaurants in Morocco, donated some space in their new experiential shopping center to The Anou Cooperative. Their space was a beautiful traditional riad that shares walls with the Cafe Clock restaurant in Fez. 

Today, it is with incredibly deep gratitude for Cafe Clock and a constellation of many private Anou donors from around the world that we’re excited to announce The Anou Cooperative has acquired the entire riad from Cafe Clock. 

When we launched the Anou Cooperative many years ago, our vision was to restructure Morocco’s craft economy so that it works for artisans rather than against them. The acquisition of one of the most valuable retail properties in Fez is one of many more steps to come that embody our cooperative’s vision. 

The ancient medinas of Morocco were built with artisan hands and used to be home to countless artisans. Over the past several decades those artisans were replaced by middlemen, many of whom used their prized locations to exploit artisans. 

We believe that having an artisan community run and owned cooperative outright purchase such a beautiful building sends an important signal and pushes back against the status quo that too many have become comfortable with. Ultimately, The Anou Cooperative’s purchase will ensure that genuine artisans from across Morocco have a rent-free forever home where they can learn, design, work, and grow their businesses — all in the center of one of Morocco’s cultural and economic capitals.

With purchasing the four-story building we now have quite a bit more work on top of the remaining store construction before we can officially open. While we can’t share too much about what is in store for the future, what we can share is that we’ll be redesigning the riad to support studios and training centers that will be accessible to all Anou artisans for free, particularly artisans in Fez. Equally exciting, we’ll be working with Rebecca Hoyes, a professor at Central Saint Martins to create Morocco’s premiere artist residency program to ensure the world’s best creative talent always pulses through our space and the wider Moroccan artisan community. Follow us on Instagram to keep up to date as we announce these developments in the near future. 

This dream would never have been possible without our donors and supporters. To every donor that made this happen, what more is there to say,  we literally bought a building. And equally, if not more important, we owe a huge thank you to anyone who ever purchased from Anou. There are many places where you can buy Moroccan craft, the best of which an artisan earns may earn a little more than what a middleman would pay. Instead, you purchased from Anou and enabled a marginalized community of artisans to transform Morocco’s crafts economy for the better. Thank you to you all. 

If you’re interested in supporting Anou’s long list of ambitious projects that will enable artisans to transform the fabric of Morocco’s craft economy, please do get in touch at hello@thanou.com.

Putting Technology To Work For Artisans

ArtisansComputer

Women of Association Afous Gafous review orders and designs.

With every new wave of technology comes the optimism that it will radically change the status quo or create more equitable societies. However, the reality is that each wave opens up small windows where societies can capitalize on the promise of new technologies. If these windows are properly managed they can can lead to the optimism of the Twitter-fueled Arab Spring in 2011. If they are not, the same social media technologies can (and have) quickly become the same tools dictators use in 2019 to entrench their power or manipulate public opinion.

These windows touch on all aspects of every society world wide. For Morocco’s artisan community it is no different. The wider fair trade community has dreamed about using technology to cut out middlemen and empower artisans. Yet with each successive wave of new technology nothing really seems to change. Today, technology has created more middlemen than ever and artisans remain worse off than ever. Without making technology work for artisans and using it to amplify the growth of artisan communities, technology will only be used to deepen the status quo.

The Evolution of Anou’s Vision and Technology

Our vision at Anou is to create an artisan-centered craft economy in Morocco that works for artisans rather than against them. With each wave of new technologies our window for realizing this future opens a little wider for a brief moment in time. It is our job then to ride each wave to bring us closer to our long-term vision before there is no time left. Equally important, it’s our job to ensure that the artisan community own and control such technology so they are the ones who financially benefit from it. As we’re learning in other parts of the world, technology can bring about consolidated, unchecked power. Morocco’s artisan community is already being decimated by lumbering giants like Etsy who in their Brooklyn bubble are singlehandedly and ignorantly doing more to destroy Morocco’s artisan community than any one middleman ever could alone.

Since Anou launched in 2013, we’ve experienced profound shifts in technology. The first iteration of Anou’s marketplace was designed to take advantage of the first technology wave in Morocco: universal access to internet via cyber cafes and feature phones. This wave is what launched Anou. The big questions back then were how do we ensure artisans don’t upload viruses from cyber cafe computers into our database, or how do we create safe environments for female artisans to go to a cyber cafe to upload products. 

Today, we’re in the middle of another technology wave of $50 USD smart phones and machine learning. In the past couple of years alone, almost all of Morocco’s communication has moved from voice calls and SMS to Whatsapp. There is no official number out there on this, but a safe guess would be to assume that at least 70% of Morocco’s SMS volume has moved to Whatsapp.

Over the past year, we’ve begun the work of overhauling a lot of our backend technology to take advantage of these changes. As such, we wanted to take this chance to show you all a small window into how artisan tools on the Anou platform are changing and how we’re putting these new technologies to work for artisans.

From SMS to Whatsapp

Currently artisans upload their products to Anou’s marketplace and get a product ID for each product they upload. When such an item sells, they would receive an SMS text with the product ID of what sold and the address to send it to.  While easy, it was still challenging for artisans because they might not have forgotten which product goes with which product ID. Artisans could go to their account on Anou, and many do, but for some it’s just not easy enough. Some artisans tag each product with a physical tag and write the product ID on it, but that’s not easy enough either. Whatsapp allows us to change much of the communication processes and bring it all into an easy, visual process in a program they are already using in their day to day lives. Now, with recent updates artisans can simply send the product ID plus the tag emoji to Anou’s Whatsapp number and it will provide them with a detailed breakdown of the product and its picture:

final_5cc8b14543010d0013cea25c_620933

 

Tag Creation

Through the above tool, artisans can visually match the product ID with the image of the product they posted online. However, the better solution is to make sure that artisans have physical tags with the picture of the product on it. Now, if artisans want to easily create a tag, artisans just have to add an email to the end of the tag emoji and product ID  and it will send the designated email a printable tag. For many artisans, they can simply send their tags to a local print shop in their village. The tags show the product, its local price with pictures of everyone who was help make it (here’s an example). It’s as simple as this:

 

GIF Create Tag

 

Text-Free Tracking Numbers

When a product sells, artisans can now confirm the order via Whatsapp just by sending in the product ID number. This will generate an email to the customer letting them know the artisan has received the order and they’re getting ready to ship it to them.

Once the artisans ship their order though, things get a little complicated. One problem that we’ve always had is ensuring artisans submit the tracking number that they receive from the post office. With many semi-literate artisans, entering the tracking number (which is 13 digits long) can be a huge barrier — artisans sometimes can’t even locate the tracking number on the receipt. If an artisan’s local post office is good, they’ll help artisans locate the number and maybe even text in the tracking number for them but this isn’t always the case. If the artisans can’t sort it out, they’ll usually just ignore the step and their customers end up writing to us concerned that their product may have never been shipped.

Here is an example of a tracking slip. The tracking number is below the bar code (Tracking Number: LD635465289MA). If you’re not a great reader, then you can see how this sheet may just look overwhelming:

AnouTrackingPaper

To solve the problems around this we’ve integrated cutting-edge computer vision machine learning algorithms right into Whatsapp. Now all artisans have to do is submit a picture of their tracking slip along with the product ID to Anou’s Whatsapp number. Our system will then analyze the picture, even in poor light conditions or with a poor resolution camera and identify the tracking number with 99% accuracy.  With the tracking number in hand, Anou’s system sends it back to the artisans to confirm it worked and then notify the customer immediately.  Here’s the analysis in action:

Screen Shot 2019-05-01 at 12.36.52 AM

Computer vision finds all potentially relevant text, and then works through it all to extract what best matches the tracking number.

Tracking Number Gif

With machine reading technology as sampled above, it is easy to envision how the Anou marketplace will soon no longer require artisans to even know any product ID. Simply print out your tag when you post a product, then when the product sells online or in person, just take a picture of the tag and let the computer find the ID and the computer will figure out what you wanted to do. A completely effortless, text-free approach to managing online stores is in reach for any artisan who can send a picture via Whatsapp (Update:  Text Free Shipping Confirmation has now been released.)

Enabling Every Artisan to Accept Credit Cards In Person

There have been so many more features we’ve integrated to make it as easy as possible for artisans to manage their own store, but our favorite and potentially most transformative tool thus far is integrating Paypal into Whatsapp.

One of the biggest limitations that artisans have is that many of them cannot take credit card payments for tourists/customers who visit their physical store. In person visits for Anou artisans has been increasing in the past year as we slowly roll out our initiatives to enable customers to schedule visits with artisans across the Anou community. Solving the credit card problem has been top of mind for a long period of time now as this is a major reason why people continue to buy from middlemen in Marrakech or foreigners online.

Now, via Whatsapp, all artisans have to do is type in the credit card emoji, with the product ID, plus the email of their customer, and their customer will be sent a Paypal invoice for the cost of the product artisans listed on their store (minus shipping). Once the customer pays, artisans will instantly receive a confirmation message with a cash emoji all via Whatsapp:

Paypal Integration

 

Almost overnight all artisans across the Anou community can now receive credit cards in their village. All they need is an internet connection, which now the majority have. Again, it is easy to see how we can complete this process without a product ID and just one simple emoji. For example, artisans could just ask the customer to clearly handwrite their email on the product tag, then the artisan could take a picture of that product tag,  send it to Whatsapp and the computer will know that the artisan wants to send an invoice for the product on that tag to the customer’s email address. No text input required at all (Update: Text Free Invoicing has now been released).

The Future of Craft and Technology

All of these examples and more are now rolling out and we’re going to be spending the next several months observing and getting feedback from artisans how to make all of these processes as easy and reliable possible. Yet even in this preliminary stage, the future of technology and it’s relationship with craft in Morocco is clear and never has it been more important to get right.

The Financial Times (paywall; apologies) recently reported that emerging markets such as Morocco will be the countries worst hit “by the anticipated wave of creative destruction driven by the march of automation.”

Our experience in Morocco supports this. McDonalds jobs, the entry point for many low skilled workers in America and what should be a stable job in Morocco, are already largely automated in Morocco. Buy a Big Mac at the McDonalds in Casablanca and you don’t even have to deal with a single human. Morocco, whether it has realized it or not, is in trouble because the majority of jobs that exist now or were used by other countries to develop are soon going to be made obsolete by machines.

Future Proof a Country?

Craft, however, is one of the few jobs in Morocco that can not only survive in the age of automation, but thrive. Morocco’s natural resources like phosphate will one day run out. But the country’s rich cultural heritage rooted in the Arab, Amazigh and Jewish people and located at the corner of Africa, the Middle East and Europe, gives Morocco an unrivaled and inexhaustible well of inspiration for creativity and design. It is little surprise brands like Dior are launching their new lines from places like Marrakech. Morocco’s culture and design is worth more than gold in an overly mechanized world hungry for authentic product made by humans.

Whether Morocco’s craft sector can thrive all comes back to the brief windows that technology can open. If cutting edge technology can be put to work for artisans and placed under their control, artisans are all but guaranteed to generate wealth, not just a fair wage, and ultimately secure the future of Moroccan craft.

But the race is on. The window to make this happen is small and Anou is doing everything it can to make this a reality. If technology is never developed, or it simply is used to support middlemen on Etsy or Instagram, then the 17% annual decline in total Moroccan artisans will only accelerate. In some ways, the biggest challenge in ensuring artisans benefit from technology is not just building such technology, but building it all before the time when there are no artisans left.

When you buy Moroccan craft, you can certainly buy from sellers on Etsy or Instagram. There’s a small chance some money will get to artisans, but it certainly won’t contribute to any systemic change. If you buy through Anou, you’re not only guaranteed artisans will be paid well but also contribute to building the technology the artisan community and Morocco need to thrive in an increasingly automated world.

At the end of the day, the future of Morocco’s craft comes down to you, the customer. We need your help. Make purchases where they matter, and make sure all your friends and family do too. The future of Moroccan craft and Morocco’s economy depends on it.

$1 Million

Earlier this summer The Anou Cooperative surpassed $1 million USD in total sales since we launched the Anou market place several years ago. This is a major milestone for any business. Businesses are hard. Only about 6% of business ever reach $1 million USD in sales. For Anou, this milestone is special because it was achieved by the effort of people erroneously believed to not be business savvy at all: artisans.  

Artisans across the Anou community have to make a huge jump and take on large challenges to transition to selling directly to customers. In addition to photographing and posting their own products, there are the challenges of how to scale their businesses and manage their growth.  It’s not an easy learning curve.

The biggest learning curve of all is that of Anou’s artisan leaders.  Artisan leaders work as a team by working shifts at Anou’s HQ in order to help manage quality, manage materials for the artisan community such as wool and dye work, collaborate with partners such as our retail, shipping, donor and government partners, and help advise newer groups on how best to organize their cooperatives. Through this work, artisan leaders like Kenza of Association Tithrite, Brahim of Association Ighrem, Mustapha of Cooperative Nahda, Rachida of Cooperative Tiglmamin, Rabha of Cooperative Tamlalt, Fatiha of Cooperative Tifawin, Halima of Association Zaouia, all have set the bar for what artisans can achieve.

This milestone and the success of all Anou’s artisan leaders all comes back to you, our supporters. To everyone who has helped advocate on Anou’s behalf, or purchased a product (or several!), told their friends and family or had their orders delayed due to various growing pains, none of this would be possible without you.

The Anou community is deeply indebted to all of our customers and partners who have made this milestone a possibility. There is still much more work to be done in building Anou’s community and reshaping Morocco’s craft economy but with all of your support we know the best is yet to come.

 

ac804658-dd1b-40de-81fc-631de0c2de29

Kenza (left) of Association Tithrite.

DSC_0658

Rabha of Cooperative Tamlalt

Hasan Stahh2

Fatiha of Cooperative Tifawin

IMG_0828

Brahim of Association Ighrem

IMG_2801

Halima of Association Zaouia

IMG_4041

Mustapha of Association Nahda

Screen Shot 2018-09-27 at 12.10.06 AM.png

Rachida (left) of Cooperative Tiglmamin

 

Artisan Led Quality Control

The initial idea behind Anou was to enable customers to buy directly from artisans and have artisans fulfill those orders themselves. This was a pretty common sense solution to a lot of the inefficiencies that define the artisan sector and fair trade industry today.

This was also in retrospect rather bold. Getting artisans to ship products abroad and assume there would be little issue without oversight might be perceived as a bit naive.

Unexpected Surprises

That said, from Anou’s launch til mid 2016, our error rate or return rate of items artisans shipped directly was a low 3-5%. Such an error rate was satisfactory and even though the occasional return or problem would really take a bite out of our budget and bandwidth, it was manageable.

Starting in mid 2016 though, our error rate ballooned to 25-40%. The reasons for this are complex but it was a combination of several factors. The initiating factors was that our team was consumed with the implosion of an artisan group and spending immense time battling archaic custom rules that prevent artisans from shipping their products directly.

With these issues eating up all of our time, it required the artisan team be primarily responsible with following up artisans after sale. Not only did the team do a marginal job, the artisan community felt they would be able to get away with more with simply artisan oversight alone versus if a follow up call or visit came from a foreigner like myself. There’s more to this, but this is the basic idea for purposes of our blog.

As problems grew, we didn’t have the bandwidth to deal with the increasing amount of upset customers and problems exponentially grew from there. In short, the past several months were nothing that no sane person would describe as a good time.

Turning Problems Into Assets

On the subject of sanity, no sane business person would ever take on a business model where there is even a remote potential of a 40% error rate in orders. This explains why the existence a status quo in Morocco where artisan businesses are never fully artisan led. If Anou were primarily a business, we certainly would have taken proof of the last several months as reason to go a more traditional route. While we operate as a business, it’s not our primary raison d’ être.

Anou exists to enable artisans themselves to shape the future of Morocco’s artisan economy so that it works for them, rather than against them. As such, this is a problem that simply needs to be addressed, not avoided. If artisans cannot learn how to ensure quality and accuracy of their shipments, they’re not going to change how the economy works in Morocco. And let’s be real, if you start with the assumption that artisans aren’t capable of this, why bother working in this space?

The status quo deals with such issues by drawing up grants and doing trainings and workshops. In Morocco, those don’t work. Therefore our starting point in solving a problem is not workshops, but creating real-time learning experiences for artisans. How, for example, do we turn problems into a continuous stream of learning experiences where we can train hundreds of artisans at a fraction of a cost of a workshop all while building both our bottom line and a critical mass of artisans that have a nuanced understanding of quality control? Over the past, several months we’ve been working closely with our partners at Amana (Morocco’s national post system) and DHL to do exactly that.

An Overview Of Our Updated Quality Control Process

We’ve been testing this new process over the past month and we now project that we’ll be able to decrease customer side issues and stateside returns below 1%, if not 0%. Now in the majority of cases artisans ship their orders and Amana delivers directly to our office.

IMG_1449.JPG

Members of Association Tithrite working at Anou’s HQ receive shipments from artisans across the country and prepare them for inspection.

 

The artisan leaders then open and inspect every shipment and look for common errors such discrepancy between dimensions listed on the site vs the actual item, stains, bleeding dyes (if wool was not purchased through our Atlas Wool Supply Co initiative), color discrepancies between the listed image and the actual order, among other potential issues.

IMG_8128 2.JPG

Artisan Leader Mustapha Chaouai walks Rachida of the Khenifra Women’s Cooperative through quality control on a weeks worth of orders. Members of Association Tazrbit observe and eventually step in and try their hand. 

 

If the issue can be fixed on the spot, the artisans at the Anou HQ will fix it. If not, the artisans get experience using professional grade cameras and learn photography techniques to better show the product and errors to the customer, all while learning skills they can apply to their own photography when they are back at their cooperative in their home village.

This slideshow requires JavaScript.

 

After the pictures are complete, the artisans use a small app that we built to enable the artisan team to fill out a simple form about the product using Tashelheet/Arabic, and once submitted, sends an e-mail directly to the customer in English notifying the customer of the problem with detailed pictures. It is best to never pass up an opportunity to enable artisans to feel the direct discomfort of informing customers of a problem. The customers can accept the order as is or they can request a refund and we’ll ship the rug back to the artisans.

Screen Shot 2017-07-18 at 1.22.00 AM

New tools enable Anou’s artisan leaders at HQ to send important information to customers directly. If you purchased an item from Anou recently, you likely received e-mails from members of Anou’s artisan team. 

This process is very much in the testing phase but initial results are incredibly positive. Instead of having a customer get an unexpected surprise and putting Anou on the hook for a several hundred dollar return, we can teach artisans how to address problems and improve their skill set all while creating a better customer experience at a max cost of about $12 USD per order affected by an error — a price that most artisans can generally afford to cover.

We’re incredibly excited about refining this process and making it live. It is important to note that none of this would have been possible without the incredibly understanding, patient customers we’ve had over past several months. Without their patience and support, we would not have had the space to fix these issues.

If you have any questions about this new process and want to learn more about this to ease any concern if you are on the fence with a potential order, give us a shout at hello@theanou.com

April’s Featured Artisan Group!

IMG_0026

The members of Association Nahda pose with a newly woven boucherouite rug in front of their new workshop.

We’re excited to announce our first ever featured artisan group: Association Nahda. The weavers of Association Nahda were one of the earliest groups to join the Anou community and have since become one of its biggest, most successful groups. Throughout the next couple of weeks, we will be sharing behind-the-scene looks and stories about the association, its members, and the impact they are all having on their local community of Souq El Hed.

During this time, all of our supporters will be offered a 10% discount off all of Association Nahda’s listed products and custom orders. Find something you like or want to have made by Association Nahda? Just contact us at hello@theanou.com for the discount code!

 

 

Shipping From Rural Morocco to Any Country in 5 Days

Last October, we were excited to announce that all shipments above 5kg would begin to be shipped by DHL.  Prior to working with DHL, our average shipping time to the United States was 3-5 weeks. Now our shipping average is down to just 5-13 days with shipments delivered by DHL.

Yet we know we can do much better. Our goal is to ensure that orders fulfilled by any artisan in Morocco will arrive at their customer’s address in 5 days flat. This means the waiting time for someone in Los Angeles who is buying a rug from a remote village in Morocco would be the same as if their friend sent a letter to them from New York via USPS standard mail.

To do this though, Anou and the artisans of our community have to overcome numerous, complicated, yet solvable challenges. As such, we wanted to give all our supporters a look behind the scenes of what it takes for artisans to fulfill orders and how all of us are working to reach our goal of a five day delivery timeline.

What it Takes to Ship From the High Atlas 

One reason why the logistics of shipping orders in Morocco is so complicated is that each artisan within the Anou community faces unique challenges, all of which require unique solutions. Association Timdokkals, one of the best selling groups of 2015, was in the unfortunate position of facing the majority of challenges that artisans across Morocco face when shipping products. Fortunately, their challenges make for a great case study.

Every time a customer purchases a rug from Association Timdokkals, the women receive a text message containing the address where to ship their order. Within 24 hours, the women prepare the order and package it for shipment. The women typically work in shifts at the association — half the women work in the morning and half the women work in the afternoon. So whenever a sale is made, a designated woman from the active shift packages the order.

 

Timdokkals Beni Ourain Rug Morocco

Sana, (left) is one of the weavers who helps with packaging Association Timdokkals’ orders.

 

 

3a

 

In the beginning of 2015, the president of Association Timdokkals or its members took their shipments to their local post office, about 5 kilometers away. However, their orders began to overwhelm the post office. By mid-2015, the post office, which has no paved road to it and is one of the most isolated post offices in Morocco, was shipping the highest volume of national and international shipments of all post offices in their province. In fact, many other post offices where artisans within the Anou community operate, have become the highest volume shippers in their respective provinces as well. Even better, because of these shipments, some post offices have become cash flow positive for the first time since they opened — decades ago.

However, this success brings additional complexity.  Timdokkal’s post office, since it used to ship so little, previously contracted a local taxi driver to ship out their mail. But the taxi driver could no longer fit all the shipments into his trunk. The driver eventually grew frustrated that he was no longer delivering a small bag of mail every week and eventually quit and refused to ship artisan products. Now, the Moroccan National Post Headquarters is rumored to have approved a shipping van for Timdokkal’s post office, but it may not arrive until next year. As a result, Timdokkals and two other artisan groups (The Imelghaus Cooperative, and Touda Bous-Enna) in the area that share the same post office have collectively begun paying a local taxi driver to drive their shipments to the Moroccan Post’s regional distribution center in Azilal until the new van arrives.

After the women of Timdokkals package their order, they now walk it over to their local village store and they call their local taxi driver who comes and does one pick-up per day, if the mountain weather permits.

Ait

The local taxi driver stops by the village store to pick up people, and rugs.

 

The taxi driver then drives two hours over two mountain passes and drops the shipments off at the Moroccan Post Office’s distribution center in Azilal, the capital of the Azilal province:

8

Once the order is dropped off at the distribution center, the order is then either shipped to directly to the customer or  to Anou’s office in Rabat.

Shipping Directly to Customers

If an order is under 5 kilograms, the artisans will ship it directly to the customer via standard international priority from their local post office (or regional distribution center in the case of Azilal). When an order is dropped off, it usually takes anywhere between 2-5 days for an item to arrive at the Moroccan Post’s international distribution center in Casablanca, where it is then immediately forwarded to the country where the customer lives.

Currently, 70% of the Anou community’s orders are destined for the US and this is where it gets complicated. Once orders arrive at the USPS distribution center in New York, an order can sit for a day, or weeks, and we won’t know because the USPS won’t register the shipment until they move it, not when it arrives. The reason why standard shipping takes 3-5 weeks, is because of the USPS, not the Moroccan Post as is commonly believed. Other countries, including those as far as Australia and New Zealand, only take 10-15 days to arrive.

Anou’s Office in Rabat

It is because the uncertainty of the delays with standard shipping that prompted us to begin working with DHL. Our goal in the near term future is to have all artisans ship their orders directly to DHL’s warehouse from their village, but we’re not quite there yet. As of today, all of our DHL shipments are sent to Anou’s office in Rabat instead.

Shipping from anywhere in Morocco to Rabat takes between 2-5 days. Once the shipment arrives at Anou’s office, Anou’s artisan team inspects packaging and opens up select packages for artisans who may previously have received complaints to ensure an order’s quality before it is shipped shipped on. Most importantly, routing orders through our office is enabling us to standardized our labeling process and troubleshoot problems that may clog up our soon-to-be full integration with DHL (e.g. artisans improperly weighing their items or poor packaging for fragile items).  As we find problems with a shipment, artisan leaders, such as Rabha and Mustapha (pictured below) call up the artisans who shipped the item and teach them how to fix the mistake. Because of their work, the artisan leaders are significantly reducing the amount of errors made by the artisan community.

DHL Anou Morocco Shipping

Artisan leaders Rabha Akkaoui and Mustapha Chaouai inspect shipments before DHL picks them up.

Once all the items have all been cleared at the office, the artisan leaders call a DHL courier, who then swings by our office and whisks off all our orders to DHL’s warehouse.

 

Abdullah, DHL's amazing courier, picks up shipments from Anou's office.

Abdullah, DHL’s amazing courier, picks up shipments from Anou’s office.

DHL normally ships a package immediately and it arrives anywhere within the world within 72 hours. However, until we’re able to standardize all artisans shipments,  DHL can only send our shipments on Saturdays. So with 2-5 days local shipping, and depending on the day it arrives in Rabat, items currently take between 5-13 days to arrive at their final destination.

With the hard work of artisans in their workshops and Anou’s artisan team, we are quickly reducing our error rate and will integrate the community’s shipment within the next couple of months. And once we hit that milestone, all items shipped by the community will reach any corner of the world within just five days!