On Wednesday evening at Design Junction’s VIP and Press opening, the British Council and Anou’s artisan leaders launched the Common Thread Exhibition! The launch kicks off the third part of the British Council and Anou’s Common Thread project. The British Council flew all the artisan leaders to London just in time for the launch. The artisans knew their rugs would be on display but were kept in the dark as to the final design of the exhibition. Needless to say they were shocked to find their rugs amazingly displayed in the middle of a bustling festival!
The exhibition, in line with the Common Thread project, places its focus on the artisans leaders and their personal stories that inspired all their designs. The feedback so far has been outstanding. Many VIP and press visitors noted that in a festival of designers talking about the obscure artisans they source from, it was refreshing to learn about and see the artisans who made the products on display. And of course, many of visitors were in disbelief when they found out that the artisans designed the rugs themselves while working with designer Sabrina Kraus Lopez.
Each of the rugs the artisans designed will be on sale throughout the Design Junction event. To order one, just go to our Common Thread page at www.theanou.com/commonthread. The first person to buy a rug will be receive the rug on display, orders after that will be custom made and shipped from Morocco. All revenue from the sales will go directly into the artisan community!
The exhibition was the result of many months of hard work by the British Council as well as Moira and Kieren of the Faculty, who designed the exhibition. We can’t thank all the individuals and organizations behind making the Common Thread exhibition a reality!
To see more pictures of the exhibition, take a look at our Facebook album of the launch!