Earlier this week, we were surprised to learn that we were selected as a finalist for Morocco’s Group X Innovation Competition. So with little time to prepare, Artisan Leader Rabha Akkaoui (Cooperative Chorouk) volunteered to represent the Anou community. The requirements were tough: 3 minutes pitch followed by 4 minutes of Q&A in front of an audience of business and policy experts, including the Moroccan Minister of Industry and Comm erce at one point. Anou’s artisan leaders have pitched Anou several times before, including Rabha, but the shorter the pitch, the bigger the crowd and the better competition, the more difficult the pitch becomes for the leader to pull off. Rabha spent the previous 24 hours developing her script trying to distill the message of Anou up until a couple of minutes before the competition began. So when Rabha took the stage in front of 200 people, she was understandably nervous. She started off strong — her hard work was paying off. Towards the end of her pitch though, Rabha forgot her last couple of sentences and froze — but it didn’t matter as the crowd gave her the loudest applause of the day. Rabha left the stage disappointed that she had forgotten forgotten the last sentence, but that disappointed faded when later that day GroupX announced that Rabha had taken first place in the competition! We’re incredibly excited for Rabha. She displayed the best of what the artisan community in Morocco is capable of by competing against some of the best companies and start ups in Morocco. And better yet, she won a prize of 30,000 MAD ($3,000 USD) that will be used to grow the Anou community! Congrats Rabha!
Congratulations! I’m so glad that Anou and Rabha as an artisan leader are getting the recognition they deserve!
Congratulations ! I was there ! A great lesson of social and economic innovation from Morocco.