FastCompany: How An Online Artisan Marketplace Wants To Upend The World Of Fair Trade

FastCompany Anou Artisans“Anou developed a language-free interface for artisans to add their own products to the site and handle their own business operations. The process works like this: Anou employs “artisan leaders,” who are artisans themselves and are also literate. These artisan leaders act as managers and trainers for Anou.

Artisans can access the site over computers in internet cafes or on their cell phones, as 2G and 3G service is becoming ubiquitous in Morocco. Once they are set up, artisans only need to take pictures of the good they want to sell and then click the appropriate icon to categorize it as a bag, a rug, a pillow, a bracelet, a necklace, and so forth. They can also set the price and list the dimensions and weight. All of this is done in an icons-based interface with no written words, but the end result as a products page that a consumer in the U.S. would expect to read.”

We’re very excited for the write up by FastCompany’s Coexist about Anou’s platform and community led structure. Head over to FastCompany Coexist to read the whole piece!

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