On August 6th, designer Sabrina Kraus Lopez (www.sabrinakrauslopez.com) and photographer Simon Mills (http://photosby.si) arrived in the Ait Bouguemez Valley and launched the first part of the British Council/Anou’s Common Thread project. The launch capped several weeks of preparation by Sabrina to create a workshop that would benefit Anou’s artisan leaders, and by extension, the wider artisan community in Morocco.
Design workshops for artisans are inherently difficult to pull off and almost always have mixed results. Generally, such workshops focus on showing artisans a current trend and then dictate what kind of designs artisans should make. While such workshops had their place when artisans had no access to global markets, this is no longer the case. Unchanged, these workshops may help artisans in the short-term but ultimately ensure that artisans remain dependent on the ideas of others to develop their craft in the long-term. Unfortunately, many workshops forget that artisans are designers, too.
In this context, Sabrina’s took an entirely different approach to designing a workshop for Anou’s artisan leaders. Instead of dictating design, Sabrina developed a truly impressive curriculum that integrated Anou’s online tools the artisan leaders were familiar with and taught them new design techniques aimed at enabling artisans to create new designs that were inspired by the artisan’s own imagination, story and community. The overall goal was simple: get all the artisans to look at everything in their environment just a little bit different than they normally do. The end result was impressive.
Take a look below at the pictures Simon (http://photosby.si) took of Sabrina’s design workshop. We’ll release the artisan leaders’ final designs later in the month!
Sabrina started off the workshop with an introduction to color theory and asked all the artisan leaders to use Pinterest to identify images they liked and use the colors from within the images to create color boards.
The artisans then selected five of their favorite colors from their favorite photo found on Pinterest and used them to create their color board. Here, Fatima of the Imelghaus Cooperative creates her color board.
After selecting the images and their colors, each artisan explains their selection to everyone else. Here, Fatima Ouakhoum of the Cooperative of Imelghaus explains her choices.
After the artisans created their initial color board, they went outside in search of physical objects to complement their color board.
Kenza Oulaghada of Association Tithrite used a picture of a tropical beach as the source of her color board and then matched it with a pen cap, used battery, and leaves. A huge benefit of this activity was that it helped artisans match colors from their screen to their actual environment — a challenge many artisans face while using Anou’s online tools.
When all the artisans completed their color boards, they used the colors to create a new design idea.
Kenza of Association Tithrite puts her new color board to use immediately!
And of course, artisans then snapped photos of their color boards and posted them on the Anou community’s Instagram account. Rabha Akkaoui’s (pictured) color board got a lot of attention on Instagram!
Later, artisans then helped create a color board for all the designs that will be used for the Common Thread exhibition at the London Design Festival.
After collecting all the colors, Sabrina and the artisans put the final touches on the color board that will be used for all the designs that the artisans will bring to the London Design Festival.
Later on, Sabrina taught the artisans in new design techniques that involved tracing the outline of objects and environments while not looking at the canvas. Here, Sabrina poses so artisans can trace her using this new technique.
Sometimes the artisans’ drawings resembled what they were trying to trace…
…other times, not so much! Yet all attempts lead to new and creative ideas.
Sabrina also encouraged the artisans to use this new technique on landscapes as well.
Little by little, Brahim El Mansouri’s (Association Ighrem) landscape comes into focus.
Everyone gets a good laugh when their drawing doesn’t come out nearly as close as they think it will! Mustapha (right) of Association Nahda, makes fun of all the other artisans on their landscape pictures!
Another design technique artisans explored was to draw out a name, traditional design, or what ever else they could think of and then cut the drawing up and glue it back together all mixed up. Here, Brahim tries this technique with a Beni Ourain style rug found commonly in his village.
For the last technique, Sabrina and the artisans walked out into the fields to try out water colors. Artisans painted their ideas on paper and then pressed the water colors on top of the designs they traced the day before.
On the last day, the artisans had to come up with twenty new design ideas each. Then, they had to pick their three favorites and Sabrina picked the final six designs that will be used for London. We’ll reveal the final designs later this month!