Launching the British Council and Anou’s Common Thread Project

Designer Sabrina Kraus and photographer Simon Mill arrive in Morocco and take a taxi to Ait Bouguemez to begin the British Council - Anou's Common Threads project.

Designer Sabrina Kraus Lopez and photographer Simon Mills arrive in Morocco and take a taxi to Ait Bouguemez to begin the British Council – Anou’s Common Thread project.

This past week we officially launched the Common Thread pilot project in collaboration with the British Council’s Architecture, Design, Fashion Department. Many changes have been made to the project since we initially announced it and we couldn’t be more excited.

The most obvious change is the project’s new name. The project’s vision is to create a truly equal learning exchange between Anou’s artisan leaders and British designers. We believe that this new title perfectly encapsulates this vision. In addition to this change, the British Council completed an intensive search for a designer to take part and selected Sabrina Kraus Lopez (http://www.sabrinakrauslopez.com), a graduate of the MA Material Futures at London’s University of the Arts: Central Saint Martin’s.

Over the past several weeks, we worked with Sabrina, who has completed similar work with artisans in Peru, to flesh out the details of the project. We ultimately decided to break down the project into three innovative parts:

Part One The first part of the Common Thread project will bring Sabrina, Scottish photographer/designer Simon Mills (http://photosby.si), and all Anou’s artisan leaders out to Ait Bougamez for a one week design workshop. The workshop will equip artisans with new design tools that will enable artisans to create designs inspired by their personal stories, community and craft. At the end of the workshop, the artisan leaders will each design a rug using the tools they learned and the ideas they developed during the week. In addition to this, Simon will also lead a photography training session and document the workshop via photography and video. Update: Success! See pictures of the training on our blog or on Facebook!

Part Two After the workshop concludes, the artisan leaders will return to their villages and to weave the rug they designed. Sabrina will then accompany artisan leader Rabha Akkaoui (www.theanou.com.com/store/5) back to Tounfite and will live and work with the cooperative for two weeks. Sabrina will design and weave her own rug using traditional weaving techniques learned from the members of Cooperative Chorouk. At the end of the two weeks, Sabrina will then travel to each artisan leader’s village to check the final progress of the rugs they designed during the opening workshop.Update: Success! read more about Sabrina’s experience in Tounfite on our blog or Facebook page!

Part Three All the rugs that Anou’s artisan leaders and Sabrina complete will then be shipped to London. From there, an exhibition for the Common Thread project will be set up at the London Design Festival this September to display the rugs the artisans created. All the Anou leaders will be flown out to London for the exhibition and will speak about their experiences during the project and the larger vision of Anou’s community. In addition, the leaders will be given personal tours of leading design studios in London and meet leading British designers and design professors.

With such a huge focus on an equal exchange of ideas between leading Moroccan artisans and leading British designers, we simply couldn’t be more excited for this project. Projects like this are incredibly rare and we have to thank the British Council’s British Council’s Architecture, Design, Fashion Department for making this happen. Follow Anou’s blog, Facebook page, and Instagram account for updates as the project unfolds!

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