After several months of development, we’re excited to officially announce our collaboration with the British Council’s highly successful Design Explore program. Starting this August, the British Council will sponsor a British designer to live and work with Anou’s artisan leaders. The goal will be to exchange ideas, culture and techniques in their respective crafts in order to spur both the artisans and designers’ ability to create new and innovative designs.
At the conclusion of the month-long residency, the artisan leaders will fly to London for one week. In London, the artisans will work with the designer alongside a UK curator to set up an exhibition to display the work they created together in Morocco at the London Design Festival, one of the largest and most dynamic design events in the world. At the festival, the artisans will be able to observe cutting edge design all while sharing their experiences as Moroccan artisans and what they learned working directly with expert designers. During the week, the artisan leaders will visit leading designers in their studios and also meet and exchange ideas with students and professors from the top design schools in the United Kingdom.
This program has an immense amount of potential to benefit the artisan community in Morocco. In order for Moroccan artisan community to truly thrive, direct access to the market isn’t enough. Artisans themselves must also learn how to innovate and create new designs that blend their traditional craft with current and future trends in the global marketplace. Artisans will never be able to earn more than a fair wage if they just continue to work as labor. Through the direct access to market Anou provides, in combination with the one-of-a-kind experience the British Council program will provide the community, Moroccan artisans will be able to make the leap from merely being producers to designers and ensure the sustainability of their craft and livelihood.
If the pilot proves successful, Anou will continue working with the British Council to expand the program next year so it can benefit more Anou leaders and highly motivated artisans. We can’t wait for this program to begin!